Why should you study MSc in Marketing?
At first, I’d like to demolish all potential marketing students’ doubts about possible difficulties when applying for a job in the network of world crisis and recession. According to the surveys, a decrease in sales is one of the obvious results of cutting the marketing budget. That’s why an attempt to tight businesses’ budget at the expense of marketing section usually turns out to be a big mistake. Therefore, clever chiefs try to continue to market.
Inasmuch as it’s clear that there is no serious problem with the employment outlook, it’s high time to find out if marketing is the best scope of activity for you. So, marketing is very diverse field which can arouse interest of both types of people: creativity genius and serious statistician. You certainly must be stress steady, because working in any marketing sphere implicates working extra hours and/or weekends. But there is a positive side, marketing concepts can be implied and extended in all spheres of people’s activity. Therefore taking marketing degree can open the closed door to any career path you dreamed about before.
Now let’s take a good look at the most popular MSc in Marketing specialisations:
Marketing and Advertising
It’s a common mistake when people confuse these 2 concepts. Marketing is a process aimed at establishing, monitoring and implementation of complex events leading to the unification of the sellers and buyers for exchanging or transferring the goods. While advertising is a component of marketing, paid public presentation or announcement of company’s or firm’s products, act of customers’ familiarization with suggested products or it can be aimed at promoting the brand.
Possible career paths:
- Advertising Manager
- Account Executive
- Media Coordinator
- Media Director
Personal traits are quite similar for advertising careers: creativity, self-motivation, competitive spirit, optimism, negotiation skills. paper writing
Marketing and Public Relations
Firstly, let’s make out what Public Relations or PR is. PR is an activity aimed at researching, creating and providing necessary image of the company in the public. PR includes assisting in the overall image and reputation of the company and its products. Mostly PR is conducted through mass media.
Potential careers:
- PR Executive
- PR Specialist
- PR Director
- PR Assistant
What important personal traits should future MSc in Marketing and PR possess? Well, first of all, strong communication skills, confidence, you should be ready for responsibility of the team leader, and above all be a quick learner.
Marketing and Sales Management
Sales Managers should understand that they will have to interact with a great number of people and find the approach to each client. Moreover you will consult your sale staff and coordinate sales department.
So as it’s clear, the most possible career is:
- Sales Manager
To summarise everything said above, I’d like to cite an example of a vivid and really simple model of interaction and differences between advertising, promotion, publicity, PR and sales. This is an extract from the Reader’s Digest, a quote found in “Promoting Issues and Ideas” by M. Booth and Associates, Inc. ”… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales”
Check our MSc in Finance Specialisations post if you interested in MSc in Finance degree. Know your higher rate mortgage
Press Releases
